Elements and Performance Criteria
- Plan and organise marketing activities.
- Plan marketing activities according to marketing plan or other organisational systems.
- Identify, analyse and incorporate relevant market information and legal, ethical and sustainability requirements into short-term planning.
- Confirm target markets and marketing medium.
- Evaluate potential and suitability of marketing opportunities that arise.
- Proactively seek and evaluate innovative marketing opportunities, including use of new technologies and media.
- Develop and implement action plans to address operational details.
- Undertake a general public relations role.
- Review and report on marketing activities.